Swot Analysis of Marketing Operation
Last updated on March 30th, 2024 at 06:26 am
Swot Analysis of Marketing Operation:
Hello Readers! Today, we will describe marketing-related Top 5 issues through SWOT Analysis. As you know SWOT Analysis is a strategic planning technique, which is generally used to identify strengths, weaknesses, opportunities, and threats related to the context of the organization.
SWOT Analysis Template – [DOWNLOAD in Excel] [DOWNLOAD in Word].
The SWOT:
Strength: Advantages of Business Characteristics.
Weakness: Disadvantage of Business Characteristics.
Opportunity: Business Element that could be exploited to its advantage.
Threat: The Business element that could cause trouble for the business.
When to use SWOT Analysis:
You can use the SWOT analysis process in the below field but not limited to;
- To overcome the Business concern types problem.
- To explore a new opportunity in NPD, Process Defects, Design defects, Manufacturing defects, R/M Defects, Customer End defects, technology up-gradation, etc.
Note: The SWOT Analysis tool is the best one to use for identifying the Risk and Opportunity of several Business system standards like IATF 16949, ISO 9001, ISO 14001, ISO 45001, ISO 31000, etc.
Top 6 Marketing Issues:
- Sales Issue.
- Reputation Issue.
- Operations Issue.
- Price Issue.
- Demand Issue.
- Brand Issue.
SWOT Analysis of the above major top marketing Issues are illustrated below;
Sales Issue:
SWOT Analysis of Sales Issue:
| I/P | Strength | Weakness | Opportunity | Threat |
| Sales Issue | High-performing salesperson, Traditional Marketing, Digital marketing, Strong supply Chain | Limited product range w.r.t market demand, High competitive product, High Product cost. | A Variety range of products needs to be introduced in the market | A Drop down of sales quantities, Profit Loss, and The Company shut down. |
Reputation Issue:
SWOT Analysis of Reputation Issue:
| I/P | Strength | Weakness | Opportunity | Threat |
| Reputation Issue | A good relationship with the customer, High Customer Satisfaction, Excellent Vendor performance | Poor customer Services | To enhance customer service through supply chain management. | Profit loss, A drop-down of sales quantities |
Operation Issue:
SWOT Analysis of Operation Issue:
| I/P | Strength | Weakness | Opportunity | Threat |
| Operation Issue | Advanced R&D Centre, Quick New Product development, Strong QC Team | Supply chain problem, Poor inventory levels. | Strengthen the supply chain management | Profit loss, A drop-down in sales quantities, Loss in the Brand image, Loss in market demand |
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About Author
TECHIEQUALITY
The Author is an Expert in Quality Management System, Operation Management, Business Excellence, Process Excellence, IATF 16949, ISO 9001, ISO 14001, ISO 45001, ISO 17025, TQM, TPM & QA. He is Certified as an IA for ISO 9001, IATF 16949, ISO 14001, ISO 17025 & ISO 45001 Standard.