Digital Marketing is the process of marketing of Services or
Products by using digital technology on internet such as Search Engine (popular
search engines as “google”, “bing”, yahoo etc.), Social Media (FB Page, FB
Group, FB ad Campaigns, Linkedin Page, YouTube Channel, YouTube Ad, Instagram
Page, Quora, etc.) email and their Websites to connect with existing and
As you know almost 3.2 billion people are being used the Internet in the world wise and in India, it’s nearly about 480 Million users. So it’s an appropriate platform where you need to meet/ connect them where they are already spending time. Marketing has always been connecting with your existing and prospective customers or Audience in the right place and at the right time.
Digital Marketing Types:
Digital Marketing Types (Details):
SEO (Search Engine Optimization):
SEO is an important method to optimize your official website to rank higher in search engine results. This will help you to increase the organic traffic (Audience) and you can easily promote your product or service. It’s basically used in
Basically the Blog Post, Your Product or Service Prospectus, e-Books, etc. will generate brand awareness. Now a day, there is so many content marketing platform is available that you can easily availing their facility to make conscious about your brand and new product Launch.
Social Media Marketing:
This is also one of the popular methods to promote & increase your brand awareness on social media channels, Page, group, etc. as
Pay per Click advertisement media are includes as
Paid ads on Facebook
Promoted tweets on Twitter
Sponsored messages on Linkedin
Affiliate marketing is now getting more popular and
the best platform where you can promote your Products by using the hosting
video ads through the YouTube partner program.
Email Marketing is basically used as a way of
communication to the audience/ customer for promoting content, discounts on
product and Business’s Website.